Solution · MArketing

Marketing that brings families right to your door.

A done-for-you marketing system — website, SEO, listings, content, and ads — built around the CareFunnels CRM. So every dollar you spend has a place to land, and every inquiry it generates becomes a real conversation.

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  • HIPAA compliant

  • Built exclusively for home care

  • Cancel anytime

THE PAIN

You’ve tried marketing before. Here’s what was probably missing.

Most agencies pay for websites, ads, or content — and still don’t see consistent inquiries. The work happens; the results don’t.

You’re paying for marketing, and inquiries aren’t going up.

It takes years to build trust with a hospital discharge planner, and weeks of quiet for them to start sending elsewhere. The cliff is shorter than most owners realize.

The agency down the street is everywhere on Google.

There are more partners worth keeping warm than there are hours in a week. The relationships your liaison can’t physically visit are the ones that go quiet first.

Your website looks fine. It just doesn’t convert anyone.

Without that visibility, your liaison ends up guessing where to spend Tuesday — and the quiet partners stay quiet because no one knew to call.

You can’t run an agency and learn marketing at the same time.

Owners who try to DIY marketing end up doing both badly. The work that actually grows the business gets squeezed in between everything else.

THE COST

What bad or no marketing actually costs.

Both in dollars and in the months it takes to replace one that drifts away.

80%+

Of families Google home care before they ever call
If you’re not on page one for your city, the conversation starts somewhere else.

$20 – 30k

Average lifetime value of a private-duty client
One family found, retained, and well cared for can pay for a year of marketing.

6-12 mo

To outrank an entrenched competitor on local SEO
The agencies that started a year ago are already there. The best time to start is now.

THE SOLUTION

A marketing system, run by people who only do home care.

Every piece — site, search, content, ads — is built around your CareFunnels CRM, so nothing leaks between channels and your team always sees the full picture.

A website built for home care

Up to 25 pages, SEO-ready, written in your voice. City and service landing pages so families in every neighborhood find you.

Get found locally

Google Business Profile, 70+ directory listings, review generation, and ongoing SEO. Your name in the right places — and at the top of the right searches.

Done-for-you content & campaigns.

Blog articles, family emails, caregiver emails, social posts, paid ads, written by people who’ve only written for home care for ten years.

TRUSTED BY LEADERS IN HOME CARE

WHAT CAN YOU EXPECT

What your first 30 days look like.

Concrete shifts — what you’ll actually notice in the first month after going live.

DAY 01

You see where you actually stand.

An honest audit of your site, your rankings, your reviews, and your funnel. No pitch — just a clear picture of what's working and what's leaking.

DAY 07

The foundation goes live.

Site updates, Google Business Profile, directory listings, review generation, and CareFunnels intake all in place. The pipes start moving.

DAY 30

You start seeing inquiries you can trace.

Every call, form, and chat is tracked end-to-end. You can finally answer "where did that client come from?" — and the answer is repeatable.

COMMON QUESTIONS

Questions home care owners ask before they switch.

Regular agencies do marketing. We do home care marketing — exclusively, for over a decade. That means we know what families search for, what convinces them to inquire, and which ads waste your money. And every plan includes CareFunnels, so the marketing connects to actual intake.

Foundation work — your site, listings, GBP, and review system — is live in week one. Measurable inquiry growth typically shows up between days 30 and 60. SEO ranking shifts compound over 3 to 6 months. The longer you stay, the further ahead you get.

Yes. CareFunnels is sold standalone at $497/month. Agencies can start there, get intake and follow-up working, and layer in marketing once they’re ready to fill the top of the funnel. No pressure on which order.

We manage the whole thing — Google, Facebook, and more — and the spend goes on your card. You see every dollar, every click, every inquiry that came from it. We don’t take a cut of ad spend.

Works with your existing tools

CareFunnels fits into how you already work.

Connect with your scheduling software, phone system, and the platforms your team already uses. No replacing — just adding a layer that makes everything work better.

Don’t see your tool? Contact us — we connect with most major home care platforms.

A free 30-minute look at where you actually stand.

Most agencies are live the same day they sign up. The next time a partner has a question about who to call, you could already be the first name on their mind.

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HIPAA compliant · Built exclusively for home care · Cancel anytime