We’ve spent a decade watching great agencies

lose leads they earned.

CareFunnels exists because generating interest was never the hardest part. Responding to it fast enough — and consistently enough — is where most agencies leak growth. We built the tool we wish had existed in 2016.

2016

IN HOME CARE

130+

AGENCY LOCATIONS

7M+

AI VOICE CALLS

100k+

AI CHATS

1

INDUSTRIES SERVED

Where this started

The problem wasn’t getting attention. It was keeping it.

Since 2016, our team at Home Care Marketing Pros has worked exclusively with home care agencies — helping hundreds of owners with marketing, sales, and recruiting across the country.

Over those years, a pattern became impossible to ignore. The agencies struggling to grow weren’t struggling because nobody was interested. They were struggling because interest was slipping through the cracks. Families calling after hours and getting voicemail. Caregivers checking the jobs page on a Sunday and never hearing back. Web forms sitting in inboxes until Monday morning.

The leads were there. The response wasn’t.

That’s the problem CareFunnels was built to solve — not with another marketing tactic, but with a system that closes the gap between interest and response, automatically, around the clock.

Learn more

“The number one problem in home care growth isn’t generating interest. It’s responding to that interest fast enough to keep it.”

81%

Expect a response with 1 hour
Most never get one that fast.

15%

Never heard back at all
Clients you’ll never know you lost.

<3s

CareFunnels response time
Every visitor. Every time. 24/7.

OUR MISSION

CareFunnels converts client leads and caregiver applicants into clients and caregivers — helping agencies succeed and grow in one of the most challenging and competitive industries in the world.

WHAT WE BELIEVE

The principles behind
everything we build.

01

Speed wins in home care, every time

The family that gets an answer in 3 seconds chooses the agency that gave it. Everything we build is designed to make CareFunnels the fastest responder in any market.

02

Home care deserves purpose-built tools

Generic CRMs and chatbots aren’t built for families navigating a care crisis. We build specifically for home care — the language, the intake, the empathy, the workflows.

03

Level the playing field for agencies

Most of our clients are owner-operators with small teams and limited time. CareFunnels is designed to give them the response infrastructure of a larger operation.

04

Caregivers are leads too

Most agencies think about client acquisition and forget that caregiver recruiting is equally a conversion problem. We treat both with the same urgency.

05

AI should help humans, not replace them

CareFunnels handles the intake so your team can focus on the relationship. The goal is never to remove the human from home care — it’s to make sure humans never miss an opportunity to connect.

06

Simplicity is a feature

Agency owners don’t have time to learn complex software. CareFunnels is built to be live the same day you sign up, with no training required and no ongoing maintenance to worry about.

THE TEAM

People who’ve been in
the trenches with you.

Jason Chagnon

co-founder & ceo

Jason has spent a decade working exclusively inside home care as a hands-on partner to hundreds of agency owners navigating marketing, sales, and recruiting. Before home care, he built and sold a seven-figure staffing and recruiting business, which means he came into this industry already knowing what it takes to grow a service business on a limited budget with a small team. That background shaped everything about how CareFunnels was built: simple to start, fast to show results, and designed for owners who don’t have time to learn new software. He’s been watching agencies lose leads they earned since 2016. CareFunnels is his answer to that problem.

Brady Quick

co-founder & HEAD OF GROWTH

Brady spent 20 years helping luxury car dealerships look the part — selling the design, environments, and installations that turn a showroom into a brand experience. In that world, he learned something that transfers directly to home care: when someone shows interest, the first impression is everything, and the businesses that invest in how they show up win more than the ones that don’t. He crossed into home care to help agencies attract more interest and turn that interest into growth. At CareFunnels, Brady leads growth with one conviction: the best agency in your market shouldn’t be losing families to a competitor who simply responded faster.

OUR STORY

Ten years. One industry.

2016

Home Care Marketing Pros is founded

We begin working exclusively with home care agencies on marketing, sales, and recruiting — and almost immediately notice the same problem everywhere: interest is there, response is not.

2020

The leaky bucket problem becomes undeniable

After helping hundreds of agencies, the pattern is clear. Agencies spending thousands on marketing are losing leads after-hours, on weekends, and through slow follow-up. We start building a solution.

2021

CareFunnels is launched

The first version of CareFunnels goes live — a growth and automation platform built specifically for home care intake, lead capture, and caregiver recruiting. Built by home care marketers, not general SaaS developers.

2022 – 2023

Deeper automation and integrations

CareFunnels expands its workflow automation layer — building smarter internal logic, deeper integrations with home care platforms, and faster routing between intake and follow-up. The foundation that would later power AI Chat and AI Voice gets built.

2024

AI joins the platform

CareFunnels integrates AI into its core — bringing machine learning and intelligent automation to the workflow engine. The platform stops just routing leads and starts understanding them.

2025

AI Voice & AI Chat go live

CareFunnels launches AI Chat and AI Voice — purpose-built for home care conversations. The platform surpasses 7 million AI voice interactions, handles hundreds of thousands of AI chats.

TODAY

The most complete AI-powered growth platform in home care

We’re still home care only. Still Sarasota, Florida. Still obsessed with the same problem we identified in 2016 — and working harder than ever to solve it for every home care agency.

Why only home care

We could serve any industry.
We choose not to.

A lot of AI chat, voice and CRM platforms are built for everyone — and because of that, they’re built for no one in particular.

They don’t know what a care assessment is. They don’t know how to talk to a family who just brought their parent home from the hospital.

They don’t know that a CNA checking a jobs page on Saturday night needs an answer before Monday morning.

We do. Because we’ve spent nearly a decade in this industry — not as observers, but as practitioners working alongside agency owners every day.

That focus is a choice we make deliberately. It means CareFunnels will always be the best one for home care.

🏠
Home care-specific language
AI Chat and Voice are trained on real home care conversations — not generic customer service scripts. Families feel the difference immediately.
⚡
Built around home care urgency
43% of families need care within a week. Our entire platform is built around the reality that response speed is the difference between winning and losing a client.
🤝
We work with your existing tools
AxisCare, WellSky, AlayaCare, and more. We know the home care software stack and build to fit into it — not replace it.
📍
Focused on owner-operators
Most of our clients don't have a marketing team. CareFunnels is built to be simple enough for an owner to run alone, and powerful enough to scale with them.

READY TO WORK TOGETHER?

Let’s stop the leak and start growing.

Start with AI Chat at $57/month and see results the same week. No setup fees, no long-term contracts, no waiting.

Start for only $57/month
Talk to the team

HIPAA compliant · Built exclusively for home care · Cancel anytime